2000 Public Awareness Campaign

The Center for Arts Education launched a public awareness campaign sponsored by PaineWebber in 2000 to focus the public’s attention on the arts as an essential component of a child’s education. The campaign included mass-transit advertising with a call-to-action; a 24-hour, seven days a week hotline service; and an information packet.

Below are links to materials that were distributed through the 4Rs informational packet:

• What You Should Know (know.pdf, 79 KB)*
• Action You Can Take (action.pdf, 74 KB)*
• Key Contacts (contacts.pdf, 64 KB)*
• New York State Learning Standards for the Arts
• NYCkidsARTS,  guide to more than 300 New York City cultural offerings for kids, families, and schools published by the Alliance for the Arts.
• Why Your Child Needs the Arts Advantage and How You Can Gain It,  a publication of The Arts Education Partnership
• Eloquent Evidence: Arts at the Core of Learning is a joint publication of the President’s Committee on the Arts and the Humanities (PCAH) and the National Assembly of State Arts Agencies that summarizes important and compelling rationales for integrating the arts in K-12 education.

*Information within updated Fall 2003