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Employment

Communications Manager

Description
 CAE seeks a Communications Manager. This is a unique opportunity to join an organization committed to education reform. The Communications Manager is responsible for managing and providing content for public and press outreach, creating/supporting the development of CAE brochures and publications, supporting the marketing of educational support services, and maintaining CAE’s on-line presence, including its website and social media.

CAE has a myriad of direct service teaching and learning initiatives and public policy and advocacy efforts. It is the job of the Communications Manager to help link the general public, the education and political community to this work, through CAE’s website, email communications, social media, print materials and PR.

Media Relations
  • Write, edit, and issue press releases for programs and public policy/advocacy.
  • Coordinate the release of reports, parent guides, public statements and other CAE materials.
  • Develop and pitch stories related to all aspects of CAE’s work.
  • Identify opportunities to promote Executive Director as spokesman and thought leader.
  • Develop and maintain media contacts and relationships.
  • Create press packets and media kits.
  • Coordinate activity between CAE and media, including media events and regular press requests.
  • Collect, organize, and make available photographs and other media using our content management system.
  • Create and maintain archive of press clippings and other media.

Marketing

  • Develop marketing strategies/plans and branding for CAE services and programs including campaigns for new and existing initiatives.
  • Manage the development and distribution of promotional materials for the marketing of comprehensive in-school and after-school arts services including logos, taglines, branded print collateral, promotional items, and original marketing copy.

Public Awareness, Social Media, Website

  • Draft and coordinate email blasts, newsletters, and other publications.
  • Post events and updates onto blogs, Facebook, Twitter, online calendars, and outside event listings.
  • Drive CAE’s social media efforts, and improve online relationships with constituents and other organizations. Maintain a social media calendar of potential Facebook updates and Tweets, e.g., Arts Advocacy Day, World Dance Day.
  • Assist in constituent outreach and retention through email communications.
  • In conjunction with Director of Technology, manage website content, including home page headlines, news stories, and pages about CAE, work with colleagues to make sure their content is up to date.
  • Manage multimedia resources (webinars, video, and podcasts), and regularly develop more content with committees, CAE staff, and public affairs consultants.
Requirements
  • A minimum of three years of experience working in public relations, marketing, journalism or in a communications related capacity with a demonstrated effectiveness in generating publicity, promoting services and leading strategic communications efforts.
  • A real interest in public education practices, arts education, policy and advocacy.
  • Creative and strategic thinker with superior verbal and written communication skills.
  • Ability to work both independently and collaboratively and to take the necessary initiatives to assure that schedules and campaign objectives are met.
  • Detail-oriented with excellent resourcefulness, execution, and follow through.
  • Comfortable under pressure, with tight deadlines and working in a highly participatory and collaborative environment.
  • Excellent computer skills, experience with online communications and social media.
Preferred
  • Knowledge of New York City's arts and education communities.
  • Experience at an arts organization, K-12 educational institution, government office/agency, or political campaign.
  • Knowledge of HTML, photo editing, and/or publication production.
  • Video or audio production experience.
Compensation and Application Process:
This is a full-time position with full benefits. Please send résumé, cover letter and salary requirements (no phone calls or agencies please) with Communications and Marketing Manager in the subject line to: jobs@caenyc.org
or via US mail:
The Center for Arts Education, 225 West 34th Street, Suite 1112, NY, NY 10122 Attn: Development